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Local Facebook fans beat corporate fans 40 to 1

We’ve been doing a lot of research at Hearsay Social about the value of local fans on social media. As part of this – we sponsored a study by Mainstay Salire who found that a local fan is worth 40 x a corporate fans in terms of engagement. Reposted from the Hearsay Social Blog – see the original post here Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages. According to Mainstay’s data, the typical Facebook post from a local Page reaches five times the percentage of fans as a corporate post,

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