Innovation Session: Tony Gonzalez Infographic Part 4

19 hours down – the infographic now measures 16″ wide by 85″ tall – meaning it is officially taller than Tony Gonzalez.

I wrapped the section comparing Tony’s career to 9 other of the greatest tight ends ever to play in the NFL. Here is a sneak preview, see if you can guess who each of them is just from the caricature.


At this point I feel there are two things left to do:

  1. Compare Tony’s early years to the best tight ends of 2012 – to show how long the likes of Gronkowski and Graham have to go before catching the records of #88.
  2. Dig through the rest of the stats I have on Tony’s career looking for random trivia.

We could be looking at a completed project in 2-3 more weeks which puts us right around the Free Agency start date. I’m not sure anything significant will happen on that date, but it is the time of year where teams have to start making decisions about the next season so I wouldn’t be surprised if we heard something more from the camps of Gonzalez or Dimitroff.

Innovation Session: Tony Gonzalez Infographic Part 3

Tonight I spent 4 hours trying to represent some of football’s famous tight ends as vector images. How did I do?


Random Trvia: I went to High School with Kellen Winslow Jr. and had a chance to meet his dad one day while I was setting up hurdles for a track workout. They were on the field doing a photo shoot for Sports Illustrated and the photographer needed an extra hand with something. I got to hang out for a bit and they took a few photos of me with the HOFer.

I’m now 15 hours into this project and experiencing a bit of scope creep – the project keeps getting bigger as I get more done.

I have however decided that I’m going to wait to release the final project until Tony either a) has an official retirement ceremony b) announces he will play for one more year. The marketer in me wants to give it the best chance of going viral and either of those scenarios would be ideal.


Innovation Session: Tony Gonzalez Infographic Part 2

Another night of work completed (11 hours so far) on what will surely be the best infographic about an NFL player I have ever made.

Tonight I spend a lot of time looking at stats about other NFL Tight Ends.

I wanted to find the best way to show how much of a stand out career Tony has had compared to many of the legendary Tight Ends; Ditka, Winslow, Sharpe & Newsome among others.

I also wanted to compare him to today’s best Tight Ends (Graham, Gronkowski, Finley, etc.) to show just how much work they would have ahead of them if they wanted to catch his records. Hint: They have a long way to go.

The Tight End position is an interesting one because of the dual blocking & receiving responsibilities – I’m learning a lot about the history and evolution of the role as I dig through the stats. That is one of the joys of digging into a new set of data – learning the context around it and how the two combine to tell a story.

I’ll probably be finishing up next week. In the meantime, here is another preview – this is the chart showing yards receiving per year.


And this is the Tony G icon I am working on. Pretty stoked it actually looks like a human despite the simplicity.