My Thinking On Various Topics

My Thinking On Various Topics

Thoughts On: Black Friday

I found out today that a number of stores are starting their holiday sales on Thursday.  This upset me quite a bit. Why am I upset? First and foremost because 6PM on Thursday Thanksgiving dinner. Stores that are open at that time not only tempt people away from cherished family time, but keep their employees away from it as well. Second, the concept of Thanksgiving is to reflect and be thankful for the blessings we’ve received the previous year. The attitude behind Black Friday shopping is the exact opposite of being grateful. It is an attitude of selfishness an excess. Even where gift giving is the reason – though I doubt a majority of it is – no gift is greater than time spent. Finally, the focus on shopping puts a strain on many that aren’t in a position to bear that load. Spending is an important part of a

My Thinking On Various Topics

Thoughts On: #sfBatkid

Miles is a young boy battling leukemia who lived out his dream of being a Batman thanks to Make-A-Wish and the city of San Francisco. The story has reached around the world. It even drew responses from the likes of President Obama & recent Dark Knight actor Christian Bale. The day designed for Miles was nothing short of awesome. I got to watch for a bit as the adventure took him to the Giant’s stadium – right next to my office. I was amazed by the generosity shown to make this wish come true. From the Lamborghini Batmobile to the hours of coordination and service. The best part though was the cheering crowds. There were thousands of people at each of the stops – all of us there because we felt touched by the story. I watched San Franciscans cheer and hold up signs. I heard the crowd chant ‘Batkid!’ as he saved our mascot from the

My Thinking On Various Topics

Thoughts On: Valentine’s Day

I’m going to start this by agreeing with a sympathy that I think most men hold: Valentine’s day is a bit of a silly holiday that is a big deal mostly because of backing from card & flower companies. That said, it is highly unlikely that we will be able to change it, so here is how I think about it. Valentine’s day is a sport. Like all sports the rules are basically arbitrary. They were decided before you started playing the game. In a way, you are confined by them, but that is part of what makes it fun. Within the confines of the rules of the game, you get to use your creativity, skill and dedication to help you achieve optimal results. Winning! Valentines Day is a sport. It is a sport that all men in relationships are automatically signed up to play on one night of every year.

My Thinking On Various Topics

Anatomy of a Facebook Business Page

Reposed from the Hearsay Social blog – See the original post here One of the things I love about working at Hearsay Social is the freedom to explore new tools and methods of analysis. I recently spent some time digging into the open source data visualization program Gephi and decided to share some of the insights I came across. Many marketers still measure the value of their social media pages by a count: either a count of fans or a count of engagements (likes, comments, etc.). Unfortunately, the insights provided by these measurements are nominal. If you want to know the true value of your fans or how your social media communities are contributing to real ROI and sales results, then these basic counts should be a start, not an end. We have already learned that not all fans should be valued equally and that local fans can be worth as much as