I’m going to start this by agreeing with a sympathy that I think most men hold: Valentine’s day is a bit of a silly holiday that is a big deal mostly because of backing from card & flower companies. That said, it is highly unlikely that we will be able to change it, so here is how I think about it. Valentine’s day is a sport. Like all sports the rules are basically arbitrary. They were decided before you started playing the game. In a way, you are confined by them, but that is part of what makes it fun. Within the confines of the rules of the game, you get to use your creativity, skill and dedication to help you achieve optimal results. Winning! Valentines Day is a sport. It is a sport that all men in relationships are automatically signed up to play on one night of every year.