This is one of 14 updates about my 2014 challenge to complete an Ironman – you can see a list of the others here. Big Goals Goals are a good thing. They help us to focus and give us direction. But goals that are easy to achieve defeat much of the benefit of having goals in the first place. I much prefer big goals. Big hairy audacious goals (BHAGs). I’m often inspired by the founders of my current employer, Steve & Clara, and one such way is the size of the goal they set out to achieve when they founded Hearsay Social. They wanted to change the way people do business. Over the past four years the company has taken huge steps in that direction – steps that we might not have taken if we did not have BHAGs. Looking at my 2014 challenge, I wanted to complete an Ironman.