Tag: Data Analysis

My Thinking On Various Topics

The Dread of Collecting Data

The thing I dread the third most is collecting data. Usually by manually logging it in some spreadsheet. It isn’t uncommon for me to log things in three to five different systems on a given day. The period when I’m experimenting on myself and have to track things is always such a chore and I am so relieved when an experiment ends. The thing I dread the second most is having to analyze the data. I usually get into flow once I start, but these days, with windows of time to focus being limited, a file of raw data brings more dread

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My Thinking On Various Topics

Anatomy of a Facebook Business Page

Reposed from the Hearsay Social blog – See the original post here One of the things I love about working at Hearsay Social is the freedom to explore new tools and methods of analysis. I recently spent some time digging into the open source data visualization program Gephi and decided to share some of the insights I came across. Many marketers still measure the value of their social media pages by a count: either a count of fans or a count of engagements (likes, comments, etc.). Unfortunately, the insights provided by these measurements are nominal. If you want to know the true

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Local Facebook fans beat corporate fans 40 to 1

We’ve been doing a lot of research at Hearsay Social about the value of local fans on social media. As part of this – we sponsored a study by Mainstay Salire who found that a local fan is worth 40 x a corporate fans in terms of engagement. Reposted from the Hearsay Social Blog – see the original post here Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages. According to Mainstay’s data, the typical Facebook post from a local Page reaches five times the percentage of fans as a corporate post,

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