The idea is simple. My wife enjoys fresh flowers. I like my wife and thus want her to be able to enjoy fresh flowers. But I never think about flowers apart from anniversary’s, valentine’s day & her birthday. Surprise Flower Club solves this. The service will deliver flowers on a somewhat random basis to the specified receive. Getting Started I think this is a great idea and I would sign up myself. There are a ton of questions surrounding the whole thing though: Does anyone else have this problem? Would anyone else use a solution like this? Will they value it enough to pay me for it? What does a streamlined process look like? What is the cost of acquiring a customer? What is my churn rate? What price point does it need to be at to be viable? What are the margins? How do people solve this now/ who