I made a few tweaks today that I thought were needed before setting the ad campaigns live. The first was to add a logo up top. It is just a new font & icon but I think it adds a bit of legitimacy to the whole thing. The second was to add a ‘How It Works’ section. I thought that would help set expectations & further increase trust. With that done I created Google & Facebook ad campaigns using ad credits I had sitting around. Tomorrow I’ll drive $100 of traffic to the site to see how it does. I’ll make some adjustments next week and spend another $100. Friction The one thing I know is going to create friction is the form. Normally I want as few fields as possible. Heck, I’d be ok with name & email to litmus interest. But I’m going to wait to see how