My Thinking On Various Topics

Anatomy of a Facebook Business Page

Reposed from the Hearsay Social blog – See the original post here One of the things I love about working at Hearsay Social is the freedom to explore new tools and methods of analysis. I recently spent some time digging into the open source data visualization program Gephi and decided to share some of the insights I came across. Many marketers still measure the value of their social media pages by a count: either a count of fans or a count of engagements (likes, comments, etc.). Unfortunately, the insights provided by these measurements are nominal. If you want to know the true value of your fans or how your social media communities are contributing to real ROI and sales results, then these basic counts should be a start, not an end. We have already learned that not all fans should be valued equally and that local fans can be worth as much as

Life Updates

Signing out – SurfScience.com

Today I announced my official departure from SurfScience.com. After three years I’ve handed the project off to my co-founder to keep working on as I focus on other things. Building the largest resource for surfboard knowledge was an awesome project to work on. We built out a directory with over 1,500 surfboard model listings & 10K user reviews. We also implemented some really cool technology like an algorithm that matched surfers to surfboards that might serve them well based on body time, skill level and available wave conditions. I learned a ton about product design, community building and marketing while working on this project. I wouldn’t trade the experience for anything. Can’t wait to see what is next for SurfScience.com Full post here: http://surfscience.wordpress.com/2012/05/16/see-you-in-the-lineup-greg-kroleski-signing-out/

Uncategorized

Local Facebook fans beat corporate fans 40 to 1

We’ve been doing a lot of research at Hearsay Social about the value of local fans on social media. As part of this – we sponsored a study by Mainstay Salire who found that a local fan is worth 40 x a corporate fans in terms of engagement. Reposted from the Hearsay Social Blog – see the original post here Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages. According to Mainstay’s data, the typical Facebook post from a local Page reaches five times the percentage of fans as a corporate post, and eight times as many of the fans reached will engage with that post. (Engagement could mean anything from viewing a photo or watching a video to clicking a link, liking, commenting, or sharing.) Combining those two factors—five times reach and eight times engagement—Mainstay concludes that a local fan is 40