“I am here NOT to sell what I produce but I am here to solve a set of customer problems that I want to own.” – Ranjay Gurati, Harvard Business School This is a great way of looking at product management. Our goal isn’t to build something and sell it. Our goal isn’t even to build what customers want. Our goal is to take ownership of a certain set of problems for a certain set of people and then solve them in the best way possible. Ideally in doing so, you create enough value for them that they can afford to then pay you for your services, which is how you put bread on your table. I read a quote from a former Googler recently that explained how their job in search was to solve every customer problem. If the customer couldn’t spell, it was the product managers problem, if the